Welcome to the 3000+ words article of Complete Yoast SEO tutorial 2020. It will be very much effective for Beginners as well as Advance users, as I have covered from Beginner to Advance topics.
Do you ever wonder how bloggers rank their posts on the first page of Google? even in the first position?
The basic need for a Blogger is to generate traffic Organically without paying a single penny on ads.
For that reason, I am here to help you out with the Yoast SEO tutorial which will be very beneficial in 2020.
But don’t worry this tutorial will be friendly for Beginners as well as Advance users. So, those who are willing to learn the complete procedure, stay tuned.
For many years, Yoast SEO has dominated the market of WordPress Plugins, even in 2020 it will!
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So, let’s jump into the Complete Yoast SEO tutorial 2020.
Introduction | Complete Yoast SEO Tutorial 2020
Before start using, you should know about the plugin that will help you to rank higher in the Search Engine rankings.
Yoast SEO is a Search Engine Optimization plugin made by the team Yoast, and it is the primitive tool too for new Bloggers as well as professionals.
It is a very popular tool that has over 5 million active installations and has been downloaded more than 202 million times!
It’s not always that the name Yoast SEO was there. The plugin was originally named WordPress SEO. This is developed by Joost de Valk in 2010 while he continued his full-time role as an SEO consultant.
The plugin was renamed Yoast SEO in 2012. A premium version was launched in the same year also.
You can find the functionalities of the Premium version later in the article.
Initially, Yoast focused on SEO consultancy and developed both the Yoast SEO plugin and a Google Analytics plugin, both for WordPress. But in 2016, Yoast sold the Google Analytics plugin.
So, that’s all about the Introductory part. Now let’s move onto the main things.
Sit back – a Game Changer is coming!
You might be thinking what does the plugin will do to change the game of rankings?
Yes! Yoast SEO has the potential to rank your content in a higher position on Google but many other important things to do also to get the higher rankings, but I will write about that later in some other posts.
The plugin mainly focuses on On-Page SEO i.e. to be done while writing your article, your content. In this Complete Yoast SEO tutorial 2020, you will learn everything from A to Z.
You can follow the below picture for what things are coming in this Complete Yoast SEO Tutorial 2020.
Now, before using the plugin, at first, you need to install it properly.
Installation of the Plugin | Complete Yoast SEO Tutorial 2020
Below I have mentioned a step by step procedure to install the plugin on your WordPress. But make sure you have a proper WordPress website with domain and hosting, if not consider doing that first.
You can check here to buy a good Domain and Hosting.
Open your Wp Dashboard and head towards the plugin section. You can see there Three options.
- Installed Plugin
- Add New
- Plugin Editor
Move on to the Add New Plugin part and in the search bar type Yoast SEO and you can see the plugin there. Just click on Install and wait for the installation is done.
After installation complete click on the Activate button to activate the plugin.
You can also download the plugin from the official WordPress website and can manually upload the zip file to the Upload Plugin section.
Click here to go to the official plugin page of the Yoast SEO and click on Download.
A ZIP file will prompt to download. Just download that but don’t unzip it.
Now move on to the Upload plugin section, there you can see Choose file.
Select that and upload the ZIP file of the plugin that you’ve downloaded.
Now you are all set and you’ve just completed the first process of the Complete Yoast SEO tutorial 2020.
Let’s move on to the second process.
After activating you will see a new section of SEO is attached to your WP Dashboard.
Hover over it and you will see 6 sections.
- Search Appearance
- Search Console
You will now learn all the above-said things one by one.
General Section | Complete Yoast SEO Tutorial 2020
In the General section, you can see three tabs.
- Webmaster Tools
In this tab, you will see the SEO settings Configuration section.
It is recommended to do this for sure for the first time after installing the plugin. Click on the Configuration Wizard.
Here 8 steps you have to complete.
First, in the Environment part please specify if your site is under construction or already active. If you haven’t set up your website then choose option B, otherwise choose option A to continue.
Next in the SIte type section specify what is your website type. Is it a Blog? an Online shop? or other?
After clicking next, you have reached the Organisation or Person section. In this section, you have to mention whether your website is an Organisation or you are working alone as a person.
This information will be used in Google’s Knowledge Graph Card (the big block of information you see on the right side of the search results).
If you are an Org, you have to provide the following things:
- The name of the Organisation
- Image or Logo
- Multiple page URLs (like a Facebook page, Twitter username, Instagram URL, LinkedIn URL and other)
Option 3 is completely optional. If you don’t want to do these things now then you can do it later. No problem!
Now if you are a person, then you just have to choose the name from the dropdown list.
In the next section, Search Engine Visibility comes. Here you have to specify what content types you would like to appear in search engines.
Consider putting Yes in Posts and Pages section. The third, fourth, and fifth choices are completely optional, you can do that will act idly.
After clicking next, you can see the Multiple authors section. If your website has multiple authors, then select Yes, otherwise select No.
In the Title Settings page, you can change the name of your site that you have entered while creating the WP dashboard.
Here the separator will display between your post title and site name. Choose your best symbol which you are willing to use then click on next.
The 7th section is the promotional part of Yoast SEO. Here if you want updates regarding Yoast SEO, consider subscribing to their newsletter.
In the 8th section, you can see the Success message. You have done the basic setup for the Yoast SEO and crossed the second process of learning the Complete Yoast SEO tutorial 2020.
Click Close to move out from the Configuration Wizard.
In the next parts of the Dashboard tab, you can see the Problems and Notifications sections. If the plugin detects any issues on your site the Problems tab will show you what exactly the problem is.
This is the same as the Notification tab also. if you have any notification then you can check that here.
In features Tab, you can see lots of features available there.
Yoast SEO comes with a lot of features. You can enable or disable the features according to your needs. Choose only those features you want.
Now let’s check what are the features:
- SEO Analysis
- Readability Analysis
- Cornerstone Content
- Text Link Counter
- XML Sitemaps
- Ryte Integration
- Admin bar Menu
- Security: no advanced settings for authors
You can select On option to all, otherwise, you can choose accordingly.
Webmaster Tools Tab
This is an important tab to follow. You can see, this tab is for Webmaster Tools Verification to many Search Engines.
Baidu, Bing, Google, and Yandex Webmaster tools are there.
If you want to get traffic from Search engines, then you have to submit your website to different search engines.
Here for the tutorial, I am showing how to submit your site on Google. Maximum bloggers want traffic from Google only.
In the Google Verification section, you can see a message showing
“Get your Google Verification code in Google Search Console”
Click on the link there to access the Google Webmaster Tools.
In the Verification Methods, choose the HTML tag.
Copy the meta tag from there and paste the tag into the blank section of Yoast SEO Google verification like below.
Now hit the Save Changes button to save your work. Then return to the Google Webmaster Tool section to verify.
If all are okay then it will surely verify your site otherwise try again.
You can do this process for all other Search engines available. The process will be the same for all.
So, that’s all about the General section. Now next move on the Search Appearance section.
Search Appearance Section | Complete Yoast SEO Tutorial 2020
Here you can see 7 tabs, those are:
- Content Types
In the Title Separator section, you can change the style of your site’s Title Separator.
In the Homepage section, you can change the Title, Meta description of your website.
Now for writing a great Meta Description, you should follow certain things for great SEO.
A meta description is a description that you can see below the title of a website on Google like below.
You should put your main keywords in the Meta description for SEO, and you should check that it does not exceed 150 characters.
Now the Knowledge Graph and Schema.org is the thing you can see beside the website on Google.
But this works only for the Organization. So, choose Organization to allow Google to show the big picture along with your website.
Content Types Tab
The settings on this page allow you to specify what the default search appearance should be for any type of content you have. You can choose which content types appear in search results and what their default description should be.
Here six sections are there: Posts, Pages, My Templates, Structured Data, Reviews, Collections.
You choose what things you want to show in the Search engines.
If you are a beginner then only work with Posts and Pages and allow them to index by Google.
Media and Attachment URLs Tab
Yoast recommends this to set Yes. It will redirect the attachment URLs to the attachment itself for better SEO.
This is another tab for Indexing in Google. But here are Categories, Tags, and Formats to be indexed.
As a beginner, you should work only with the Categories section and allow Search Engines to index the Categories of your Website.
Here, three sections are there. Author Archives, Date Archives, and Special Pages.
If you’re running a one author blog, the author archive will be exactly the same as your homepage. This is called a Duplicate Content Problem. That’s why. consider choosing Disabled option for Author and Date archives.
In the Special Page, you can set default search results message as well as the 404 pages, if the user is not able to find any post regarding their entered keyword.
Breadcrumbs are like those in the below picture. It is used for navigation purposes.
Consider selecting Disabled option as most themes have inbuilt breadcrumbs systems.
In this tab, you can choose what contents you are going to put before and after each post in the feed.
You can choose snippets from the available variables in the page.
Search Console Section | Complete Yoast SEO Tutorial 2020
Previously in this section of Yoast SEO, crawl errors were displayed.
Basically, Crawl errors are checked by the Googlebot or any other Search Engine website crawler bot to find any errors or difficulties that might resist them to crawl the website. Hence the results were displayed there.
But, now Google has discontinued its Crawl Errors API. Therefore, any possible crawl errors you might have cannot be displayed there anymore.
If you want to check Crawl Errors, you have to check them from your Google Search Console Dashboard.
Social Section | Complete Yoast SEO Tutorial 2020
Here you can organize your social profiles efficiently.
You can provide your website’s FB page URL, Twitter Username, Instagram URL, LinkedIn URL, Myspace URL, Pinterest URL, Youtube URL, and Wikipedia URL.
It is not mandatory to fill up all the fields. You can leave any field as you wish.
Tools Section | Complete Yoast SEO Tutorial 2020
In the Tools section of the Complete Yoast SEO Tutorial 2020, you can see many important and powerful built-in-tools are there, provided by Yoast.
- Import and Export
- File Editor
- Bulk Editor
- Text Link Counter
Import and Export
In this section, you can import settings from other SEO plugins (like All in One SEO).
Or you can export the settings of your Yoast SEO to use on another blog.
This tool allows you to quickly change important files for your SEO, like your robots.txt and, if you have .htaccess file. You can change that also.
This tool allows you to quickly change titles and descriptions of your posts and pages without having to go into the editor for each page.
Text Link Counter
In this tool, it counts all the links in your texts. Basically, it counts the internal links.
Now, this was all about the free Yoast SEO plugin tutorial. If you follow the above-written things, then you will definitely be ahead of your competitors. But this was all about the primitive settings that you should follow.
Now you have to know how to write articles with the help of Yoast SEO and then you can able to see the power of it on ranking the posts.
On Page SEO using Yoast | Complete Yoast SEO Tutorial 2020
In this section, you are going to get a full tutorial of On Page SEO using Yoast plugin. It is the most important part of the Complete Yoast SEO Tutorial 2020.
After all, every blogger has the dream of getting huge traffic organically without paying anything on ads.
First of all, create a new post on WordPress and wait for the page to load completely.
But before that make sure you have your Focus Keyword ready. You have to research properly according to your post which you are going to write.
After that scroll down to the bottom of the page, there you can see the whole Yoast SEO section.
There you will see three tabs. Those are:
In this tab, the main workings of On Page SEO are done.
Now let’s see what things are there.
Here you have to write the actual Keyword that you want to rank for. Write clearly without any mistakes.
The main workings after this will be based on this Focus Keyphrase. So, be careful.
In this section, you can see how your post is going to appear on Google. You can view the Desktop as well as Mobile version. You can also change the snippet as you want.
Just click on the Edit Snippet and you can see, there are sections for changing your post SEO title, Slug (post URL), and Meta description.
Here you can see the analysis results according to your writing. Basically, it acts according to the focus keyphrase and many other things.
Mainly 14 types of analysis it can detect.
- Outbound Links
- Internal Links
- Keyphrase in Introduction
- Keyphrase Density
- Keyphrase in the meta description
- Meta description length
- Previously used keyphrase
- Keyphrase in subheading
- Image alt attributes
- Text length
- Keyphrase in title
- SEO title width
- Keyphrase in slug
- Keyphrase length
Cornerstone content should be the most important and extensive articles on your site.
If you think your article has enough potential then you can show off by mark your content as Cornerstone.
Google will show the article with your website then.
Here you can manually index or deindex your current post on Google. But if you have done previously allow all indexing for posts then it will be selected in the default settings.
For Meta robot advanced, if you want to apply advanced meta robots settings for this page, you have to define them in that field.
For Canonical URL, it is the URL that this page should point to. If you want to show your default permalink, then leave that field.
If you are a beginner, consider working on the first thing. For the Meta robot and Canonical URL, it is for advanced users.
In this section, you can easily analyze how your content is to read.
Basically 7 results the analysis can detect.
- Flesch Reading Ease (How easy your article is to read)
- Passive voice (You should use more active voice than passive)
- Consecutive sentences (Shows the variety of writing)
- Subheading distribution
- Paragraph length
- Sentence length
This tab is good for your quality of writing but it actually is of no work in the rankings.
If you want to share your post after publishing it on your website then you can do that from here.
Basically, two platforms are there to share. Those are Facebook and Twitter.
You can write the Facebook and Twitter title and description, and you can set an image for the post to show.
So, here I am ending the Complete Yoast SEO tutorial 2020.
This would be enough for ranking your post on the first page of google.
Premium Features of Yoast SEO
Now if you want to purchase the Premium plugin of Yoast SEO then you can do that from the Premium section of Yoast SEO dashboard or you can buy from here (price: 89$)
Yoast SEO premium will take your optimization to the next level! (according to Yoast and it is true as well)
Features you will get after upgrading from free to premium are:
- Redirect manager (Create and manage redirects from within your WordPress install)
- Synonyms and Related Keyphrase (Optimize a single post for synonyms and related keyphrases)
- Social previews (Check what your Facebook or Twitter post will look like)
- Premium support (Gain access to Yoast’s 24/7 support team)
- Know when to update your most important pages
- Get real-time suggestions for internal links
- Be sure your content can be found by Search Engines
- No ads
- Free updates every 2 weeks
These are all premium features that you will get after purchasing.
Final Words on the Complete Yoast SEO tutorial 2020
It is not sure that if you follow the above steps you will get sure rankings. Many other important things are there that you have to do.
This plugin is basically an Optimization plugin that only optimizes your content according to various aspects.
But using this plugin, you can optimize your content like a pro. You should check in the On page SEO section every analysis results are Green (Means all are optimal).
Maximum beginners, as well as pros, uses this plugin for optimization.
It has all the factors to optimize. So, follow the above-written procedures to get the maximum throughput from this plugin.
Use this plugin with Google Adsense approved to earn money from it.
That’s all for this article.
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